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Aimed at assisting Rotary clubs and districts in promoting Rotary’s public image, the PR Grant program was started last year on a pilot basis after approval by the RI Board of Directors.
All Rotary clubs are eligible to apply for a grant of up to US$3,000 to help fund their media outreach efforts. Applications that include a well-developed PR plan stand a better chance of being approved.
Successful clubs are encouraged to use the funds to help place RI’s global public image campaign materials in local media and in public areas. The campaign, also known as Humanity in Motion, offers professionally produced artwork and text for billboards, banners, and newspaper supplements, as well as radio and television public service announcements.
Last year, RI received more than 170 applications from 30 countries. Successful media outreach efforts included:
- The Rotary Club of Laurens, South Carolina, USA, placing a supplement in a local newspaper for four months; billboards to help raise disaster relief funds and educate the public about Rotary’s mission; and 200 plays of the 60-second Humanity in Motion PSA on radio
- The Rotary Club of Marília de Dirceu, São Paulo, Brazil, placing billboards to promote Rotary’s efforts to eradicate polio and provide clean water
- The Rotary Club of Jeonju, Korea, placing PSAs on television for 40 days
Encouraged by the overall success of the 2005-06 PR Grant program, the Board decided to give more clubs an opportunity to participate this year. More details about the 2006-07 PR Grant program are available. Download(.PDF)
Clubs should send completed applications to Rotary International (phone: Thomas Rothstein 847-866-3134; fax: 847-866-8237; e-mail: prgrants@rotary.org; mail: Public Relations Division – PR Grants, Rotary International, 1560 Sherman Avenue, Evanston, IL 60201-3698 USA).
List Of Each Club's PR Reps (MS Excel file)
List of Each club's PR Reps for MS Word
Public Relations
For Rotary International Public Relations articles and PSA's please check out this website.
http://www.rotary.org/newsroom/downloadcenter/support/publicrelations.html
RotaryPRClass by Jack Smith of Waco RC at the Seminars in Waco & Elgin in August, 2007. A benefit to all clubs!
Sample of Club Brochures
RC of Lakeway/Lake Travis
RC of Northwest Austin
RC of Northeast Austin
Our Public Relations Chair is Kris Whitfield from the Rotary Club of Round Rock Sunrise. To contact Kris please email her at kris@checkmartusa.com
Bill's RESOURCE GROUPS
Public Relations
The Public Image Resource Group will support, advise, motivate, and stimulate discussion and disseminate information to districts and clubs. By telling Rotary's success stories to all media, local government officials, communities, and civic leaders, the group will work to enhance Rotary's public image.
Group members will actively help and encourage individual Rotary members, clubs, and districts to develop plans and initiate activities that will enhance the visibility of Rotary in local communities, sharing with the public what Rotary is and what Rotary does.
Emphasis will be given to identifying resources among Rotarians to help implement RI's global image campaign, and to initiate activities that will increase awareness in their local communities.
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